UI/UX Designer & Researcher
3+ year of experience
UI/UX Designer & Researcher
3+ year of experience
Bachelor of Design ‘24
Bachelor of Design ‘24
Indian Institute of Information Technology, Design & Manufacturing, Jabalpur
Indian Institute of Information Technology, Design & Manufacturing, Jabalpur


Experience
Experience
ASBL
ASBL
Product Designer
Aug 2024 - Present
Hyderabad
Product Designer
Aug 2024 - Present
Hyderabad

Construction company based in Hyderabad, Telangana, with a strong focus on residential apartments in both mid-income and premium segments, as well as commercial spaces.
Construction company based in Hyderabad, Telangana, with a strong focus on residential apartments in both mid-income and premium segments, as well as commercial spaces.
Product Work
Product Work
Owned and shipped Finance— multi-stakeholder B2B platform for CEOs, finance heads, and field ICs covering budgeting, invoicing, GST compliance, work orders, advance recovery, and cashflow
Shipped Work Dependencies and Work Tracks for construction management — cut dependency setup time to under 5 min, reduced manual coordination effort by 70–80%, and brought dependency errors to near 0%
Reduced invoice approval time by 50% and GST error rate to <2% — replaced manual processes with auto-validated, compliance-enforced workflows
Cut cashflow report generation from hours to under 5 minutes
Reduced site entry onboarding from 5–7 min to under 3 min; achieved 100% digital logging, eliminating paper records entirely
Led Multi-page Marketing + Conversion Website, B2C Product Discovery + Lead Generation Platform — aligned 8+ teams, supervised design and development end-to-end
Shipped 30+ features across Finance and Progress; designed for 6 user groups across engineering, QA, inventory, security, PMO, & finance; used PostHog for heatmaps and post-launch iteration
Design System
Design System
Built Finance & construction saas design system from scratch using tokens, variables, components, booleans, and auto-layout; published directly to code for seamless developer handoff
Reduced design time per screen from 2.2 hrs → 1.3 hrs (~40% faster) and dev cycle per feature from 16 → 11 days (~31% faster)
Improved consistency: UI issues per screen dropped from 2.8 → 1.1 (61% reduction); system adoption grew from 15% → 68% across product flows
Recognised with Mountain Mover (performance) and Well-Done Whistle (team excellence) awards
HAL
HAL
Associate Researcher
Mar - Aug 2024
Banglore
Associate Researcher
Mar - Aug 2024
Banglore

Hindustan Aeronautics Limited (HAL) is an Indian public sector aerospace and defence company, headquartered in Bengaluru. HAL is one of the oldest and largest aerospace and defence manufacturers in the world.
Hindustan Aeronautics Limited (HAL) is an Indian public sector aerospace and defence company, headquartered in Bengaluru. HAL is one of the oldest and largest aerospace and defence manufacturers in the world.
Conducted User Interviews with professionals- Air Force captain, pilot engineer, and machine engineer to gather insights.
Conducted User Interviews with professionals- Air Force captain, pilot engineer, and machine engineer to gather insights.
Developed a Design System and implemented a new haptic feedback system, successfully reducing pilot workload by 10% and presenting the results to stakeholders.
Developed a Design System and implemented a new haptic feedback system, successfully reducing pilot workload by 10% and presenting the results to stakeholders.
Incorporated considerations for critical factors - extreme weather conditions and operational surroundings to ensure optimal functionality and safety.
Incorporated considerations for critical factors - extreme weather conditions and operational surroundings to ensure optimal functionality and safety.
IISC- CPDM
IISC- CPDM
UX Researcher
Aug 2023 - Jan 2024
Banglore
UX Researcher
Aug 2023 - Jan 2024
Banglore

The Indian Institute of Science is a public, deemed, that is a leading institution for higher education and research in science, engineering, design, and management
The Indian Institute of Science is a public, deemed, that is a leading institution for higher education and research in science, engineering, design, and management
Led user experience research, conducted user interviews and one-on-one surveys with diverse stakeholders (field experts, faculty, security guards, staff).
Led user experience research, conducted user interviews and one-on-one surveys with diverse stakeholders (field experts, faculty, security guards, staff).
Managed the information architecture & multilingual aspects of the NDIN brand, ensuring a consistent and user-friendly experience across languages.
Managed the information architecture & multilingual aspects of the NDIN brand, ensuring a consistent and user-friendly experience across languages.
Applied Interaction Design and User Behavior Analysis to develop an AI that analyzes user behavior in drawing, writing, and speaking.
Applied Interaction Design and User Behavior Analysis to develop an AI that analyzes user behavior in drawing, writing, and speaking.
Authored 10+ articles that simplified complex information architecture concepts for diverse audiences (designers, professors, users, innovators) and expanding readership by 40% on through NDIN Platform.
Authored 10+ articles that simplified complex information architecture concepts for diverse audiences (designers, professors, users, innovators) and expanding readership by 40% on through NDIN Platform.
WHATIFDESIGN
WHATIFDESIGN
Graphic Designer
Jul 2022 - Feb 2023
Remote
Graphic Designer
Jul 2022 - Feb 2023
Remote

What if Design acts as a fractional design partner for impact-led teams. Full-service design studio to promote sustainable change through brand and website to crafting meaningful user experiences.
What if Design acts as a fractional design partner for impact-led teams. Full-service design studio to promote sustainable change through brand and website to crafting meaningful user experiences.
Enhanced Visual Communication: Skillfully applied color theory and lighting techniques to create illustrations with strong emphasis, depth, and clarity.
Enhanced Visual Communication: Skillfully applied color theory and lighting techniques to create illustrations with strong emphasis, depth, and clarity.
Design Consistency & Brand Identity: Delivered a range of visual assets (book illustrations, image traces, posters) maintaining a cohesive design style across all pieces. This ensures brand recognition and a unified visual language.
Design Consistency & Brand Identity: Delivered a range of visual assets (book illustrations, image traces, posters) maintaining a cohesive design style across all pieces. This ensures brand recognition and a unified visual language.
Effective & Engaging Visuals: Created illustrations that are both informative and easily understandable, demonstrating a strong understanding of visual communication principles.
Effective & Engaging Visuals: Created illustrations that are both informative and easily understandable, demonstrating a strong understanding of visual communication principles.
Dubdub.ai
Dubdub.ai
Motion Graphic Designer
May - Nov 2022
Remote
Motion Graphic Designer
May - Nov 2022
Remote

Dubdub.ai is an online tool to make video content multilingual. We make dubbing cheaper, faster, reliable, scalable, and shareable using AI/ML.
Dubdub.ai is an online tool to make video content multilingual. We make dubbing cheaper, faster, reliable, scalable, and shareable using AI/ML.
Explanatory & Informative Motion Graphics: Specialized in creating engaging animated videos that effectively explain complex topics and concepts.
Explanatory & Informative Motion Graphics: Specialized in creating engaging animated videos that effectively explain complex topics and concepts.
Multilingual Video Production: Maintained consistency and accuracy across multiple languages, ensuring clear communication for diverse audiences.
Multilingual Video Production: Maintained consistency and accuracy across multiple languages, ensuring clear communication for diverse audiences.
Social Media Content Creation: Developed engaging content (animations and visuals) for platforms like LinkedIn and Moj to increase user interaction.
Social Media Content Creation: Developed engaging content (animations and visuals) for platforms like LinkedIn and Moj to increase user interaction.
User Onboarding & Training: Produced user-friendly explainer videos to guide new users and facilitate their understanding of your company's products or services.
User Onboarding & Training: Produced user-friendly explainer videos to guide new users and facilitate their understanding of your company's products or services.
Project-Based
Project-Based
KathaGhar
KathaGhar
Product Designer, UX Writer
& UX Designer
3 Months
Product Designer, UX Writer
& UX Designer
3 Months

B2C audio storytelling app · iOS & Android · 1k+ downloads within 1st month · 5-star rating
B2C audio storytelling app · iOS & Android · 1k+ downloads within 1st month · 5-star rating
Designed and developed GARW's brand identity, transforming it into a user-friendly and luxury-oriented brand through expertly crafted social media posts, motion graphics, web design, and a strong, masculine, luxury-focused logo.
Designed and developed GARW's brand identity, transforming it into a user-friendly and luxury-oriented brand through expertly crafted social media posts, motion graphics, web design, and a strong, masculine, luxury-focused logo.
Decorporium
Decorporium
Brand & Packaging Designer
3 Weeks
Brand & Packaging Designer
3 Weeks

A home decor brand that emphasizes elegance and sophistication.
Worked on Concept Development, Logo Refinement, Visual Identity, Customer Experience
A home decor brand that emphasizes elegance and sophistication.
Worked on Concept Development, Logo Refinement, Visual Identity, Customer Experience
Let's talk
abhinav.design17@gmail.com
ABHiNAV
SiNGH
Let's talk
abhinav.design17@gmail.com
ABHiNAV
SiNGH
For the best experience
Please view this portfolio on a desktop.